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A letter from the Founder

I came to Dubai in 2012 as a wide eyed British expat and very quickly discovered my love of smoking shishas. Over several years of frequenting many a shisha lounge, I found myself getting increasingly frustrated with the quality of products available and the rather lacklustre service that dampened my experience.
Nine years later, being a true Brit, I still found myself complaining and so Euphoria was born in February 2021.

We have a large variety of carefully handpicked flavours ranging from the traditional ‘Grape Mint’, to our most popular ‘Love 66’ to create “the perfect shisha experience” at an affordable price . Our highly skilled team strive to modernise and personalise the shisha smoking industry.

One of Euphoria’s unique selling point is the option for you, our customer, to ‘build-your-own’ shisha. This gives you the opportunity to tell us what flavor combinations tickles your fancy and then, just sit back and let us work our magic!

Yours faithfully


Daniel Draper
CEO & Founder

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